Sales Executive Group of Lodges

The Sales Executive is responsible for driving revenue growth across a portfolio of luxury lodges by developing new business opportunities and maintaining strong relationships with travel trade partners, corporate clients, Destination Management Companies, travel agents, tour operators, and direct clients.

The role focuses on increasing occupancy, achieving sales targets, and promoting the lodge group’s brand in both domestic and international markets.

• Identify and secure new business opportunities within leisure, corporate, MICE, and wholesale markets.

• Develop and maintain relationships with travel agents, tour operators, Destination Management Companies, corporate travel buyers, and event planners.

• Conduct sales calls, client meetings, and presentations.

• Negotiate rates, contracts, and preferred supplier agreements.

• Generate revenue in line with monthly and annual sales targets.

• Promote all lodges within the portfolio to maximise cross-selling opportunities.

• Develop strategic sales plans to grow market share.

• Manage a portfolio of key accounts.

• Maintain regular contact with existing clients to encourage repeat business.

• Build long-term partnerships with local and international travel trade partners.

• Resolve client concerns professionally and promptly.

• Conduct account reviews and identify opportunities for business growth.

• Represent the lodge group at trade shows, travel expos, roadshows, and networking events.

• Organise and host familiarisation trips for travel agents and tour operators.

• Deliver product training and presentations to travel partners.

• Assist with promotional campaigns and seasonal offers.

• Ensure accurate product knowledge across all lodge offerings.

• Work closely with Reservations and Revenue Management teams.

• Monitor booking trends and market demand.

• Assist in developing sales promotions during low-demand periods.

• Provide market feedback to support pricing and revenue strategies.

• Ensure sales activity supports occupancy and revenue targets.

• Diploma or degree in Hospitality Management, Tourism, Marketing, Business Management, or a related field.

• Sales or hospitality-related qualifications would be advantageous.

• 3 to 5 years’ experience in hospitality sales, preferably within luxury lodges, boutique hotels, or safari lodges.

• Proven experience working with:

  • Travel agents

  • Tour operators

  • Destination Management Companies

  • Corporate clients

  • International travel trade

• Experience with CRM systems and hotel reservation systems.

• Understanding of revenue management principles.

• Experience attending trade shows and networking events.

• Valid driver’s licence.

• Willingness to travel locally and internationally when required.

• Excellent sales and negotiation skills.

• Strong business development ability.

• Outstanding communication and presentation skills.

• Relationship-building and networking expertise.

• Commercial awareness and financial acumen.

• Strong organisational and time management skills.

• Ability to work independently and achieve sales targets.

• Customer-focused with a professional approach.

• Strong problem-solving and decision-making abilities.

• Computer literacy, including Microsoft Office, Excel, Word, PowerPoint, and CRM systems.