Digital Marketing, Design & Web Development Specialist

Job Title: Digital Development Specialist

Job Description

We are seeking a highly creative and technically skilled Digital Development Specialist to grow online presence, generate leads, and create exceptional digital experiences across a portfolio of luxury brands.

The successful candidate will be responsible for website development, digital marketing, SEO, analytics, content creation, graphic design, video editing, and social media management.

Key Responsibilities

Website Development and Management

• Maintain, update, and improve company websites.

• Develop new web pages and landing pages.

• Ensure websites are mobile-friendly, fast, secure, and user-friendly.

• Monitor website performance and user experience.

Digital Marketing

• Plan and execute digital marketing campaigns.

• Manage Google Ads and display advertising campaigns.

• Run Facebook, Instagram, and LinkedIn paid promotions.

• Monitor return on investment and optimise campaigns.

• Implement lead-generation strategies.

SEO and Analytics

• Conduct keyword research and SEO optimisation.

• Improve search engine rankings and online visibility.

• Track website and campaign performance.

• Prepare monthly reports with insights and recommendations.

Graphic Design and Content Creation

• Design marketing materials using Canva and Adobe Suite.

• Create social media graphics, banners, brochures, and promotional material.

• Produce and edit professional videos.

• Develop engaging content aligned with brand standards.

Social Media Management

• Manage social media platforms.

• Create and schedule content calendars.

• Grow audience engagement and online community presence.

• Monitor trends and recommend creative content ideas.

Minimum Requirements

• Qualification in Marketing, Digital Media, Graphic Design, Web Development, or a related field.

• Minimum of 3 years’ experience in digital marketing and website management.

• Proficiency in Canva and graphic design software.

• Experience with WordPress or similar CMS platforms.

• Strong knowledge of SEO best practices.

• Experience managing Google Ads and Meta advertising campaigns.

• Video editing skills.

• Excellent written and verbal communication skills.

• Strong attention to detail and project management abilities.

Advantageous Skills

• HTML, CSS, and basic JavaScript knowledge.

• Google Analytics certification.

• Experience with email marketing and marketing automation.

• Photography and videography skills.

• Hospitality, luxury retail, or tourism marketing experience.

What We Offer

• Opportunity to work across multiple brands and industries.

• Creative and innovative working environment.

• Professional growth and development opportunities.

• Competitive remuneration based on experience.