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Polokwane/ Pietersburg, Capricorn, Limpopo
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Market Related Polokwane/ Pietersburg, Capricorn, Limpopo Full Time
Market Related Polokwane/ Pietersburg, Capricorn, Limpopo Full Time
R1 667.00 - R2 083.00 Per Month Tshwane Metropolitan, Gauteng Full Time
Digital Marketing Manager
Posted on 09/04/26 11:44 by Bright Placements
Market Related
Polokwane/ Pietersburg, Capricorn, Limpopo
Full Time
0 Applications
Vacancy Details
Job Title: Digital Marketing ManagerIndustry: Hospitality (Hotels, Lodges, Resorts, Guesthouses)Location: South AfricaReporting To: General Manager / Marketing Director Job PurposeTo develop, implement, and manage digital marketing strategies that drive brand awareness, increase direct bookings, and enhance the online presence of the hospitality business. Key Responsibilities Digital Strategy & Campaign ManagementDevelop and execute digital marketing strategies aligned with business goals Manage online campaigns across multiple platforms (Google, social media, email)
Monitor campaign performance and optimize ROI Website & Booking OptimizationOversee website content, functionality, and user experience Optimize website for conversions and direct bookings Manage SEO and SEM strategies to improve search rankings Social Media ManagementDevelop and manage social media content calendars Grow and engage audiences on platforms like Instagram, Facebook, and LinkedIn Monitor trends and competitor activity Content Creation & BrandingCoordinate high-quality content (images, videos, blogs, newsletters) Ensure brand consistency across all digital platforms Work with photographers, designers, and agencies Email Marketing & CRMDesign and execute email marketing campaigns Manage customer databases and segmentation
Drive loyalty programs and repeat business Analytics & ReportingTrack KPIs such as website traffic, conversion rates, and ROI Use tools like Google Analytics and reporting dashboards Provide monthly performance reports with actionable insights Online Reputation ManagementMonitor and respond to online reviews (TripAdvisor, Google, Booking.com) Maintain positive brand image and guest engagement Partnerships & Distribution ChannelsManage OTA platforms (Booking.com, Expedia, Airbnb) Collaborate with influencers, travel agents, and partners Minimum RequirementsQualificationsBachelor’s Degree in Marketing, Digital Marketing, Communications, or related field Relevant ce...
- Job Title: Digital Marketing ManagerIndustry: Hospitality (Hotels, Lodges, Resorts, Guesthouses)Location: South AfricaReporting To: General Manager / Marketing DirectorJob PurposeTo develop, implement, and manage digital marketing strategies that drive brand awareness, increase direct bookings, and enhance the online presence of the hospitality business.Key Responsibilities
- Digital Strategy & Campaign Management Develop and execute digital marketing strategies aligned with business goalsManage online campaigns across multiple platforms (Google, social media, email)Monitor campaign performance and optimize ROI
- Website & Booking Optimization Oversee website content, functionality, and user experienceOptimize website for conversions and direct bookingsManage SEO and SEM strategies to improve search rankings
- Social Media Management Develop and manage social media content calendarsGrow and engage audiences on platforms like Instagram, Facebook, and LinkedInMonitor trends and competitor activity
- Content Creation & Branding Coordinate high-quality content (images, videos, blogs, newsletters)Ensure brand consistency across all digital platformsWork with photographers, designers, and agencies
- Email Marketing & CRM Design and execute email marketing campaignsManage customer databases and segmentationDrive loyalty programs and repeat business
- Analytics & Reporting Track KPIs such as website traffic, conversion rates, and ROIUse tools like Google Analytics and reporting dashboardsProvide monthly performance reports with actionable insights
- Online Reputation Management Monitor and respond to online reviews (TripAdvisor, Google, Booking.com)Maintain positive brand image and guest engagement
- Partnerships & Distribution Channels Manage OTA platforms (Booking.com, Expedia, Airbnb)Collaborate with influencers, travel agents, and partnersMinimum RequirementsQualificationsBachelor’s Degree in Marketing, Digital Marketing, Communications, or related fieldRelevant certifications (Google Ads, SEO, Social Media Marketing) advantageousExperience3–5 years’ experience in digital marketing (hospitality preferred)Proven track record in managing successful digital campaignsExperience with booking engines and OTA platformsKey Skills & CompetenciesStrong understanding of SEO, SEM, and digital advertisingProficiency in tools like Google Analytics, Meta Ads Manager, and CRM systemsCreative thinking and content development skillsExcellent communication and copywriting abilityData-driven decision-makingStrong project management and organizational skillsPersonal AttributesInnovative and trend-awareCustomer-focused mindsetAbility to work under pressure and meet deadlinesAttention to detailTeam player with leadership capabilitiesWorking ConditionsOffice-based with occasional travel to propertiesMay require after-hours work for campaigns or eventsFast-paced hospitality environment
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